[quote user=Johnrogers790]input from anyone?
What city is this ? What do comparable places rent for ?
Look at 4-6 other places for rent, say online, to find out if your rent is in line.
You usually get less if you pay less, say a 2BR vs. 3BR or a smaller unit or an uglier one or no yard or worse locations.
So you sell the location (with amenities nearby like parks, schools, bus stops, shopping, ..) and the quality of the home.
Some cars sell for $50,000 .. some for $15,000. Similar with condos,
townhouses, apartments or houses: you get what you pay for .. more or
less.
So, you send them a letter with the rent increase (see REIN Solid Oak Marketing System) that highlights all those amenities and proves to tenant that $1400 is a good deal, or that if they moved you could re-rent it for $1500.
The risk is, of course, they move out, and you have a month or 2 vacancy depending on city, upgrade requirements (new pant job ?) and vacancy situation. Some people rather pay $1200 in a smaller or uglier place, whereas other do not mind paying $1400 if this is indeed the market. Is it ?