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Attending trade shows critical software developer`s success
North Vancouver software developer Neil Osborne believes attending trade shows is absolutely critical for entrepreneurs trying to sell their product.
The 68-year-old president of Investit Software Inc., who now markets 80 per cent of his business software in the U.S., had no contacts south of the border when he started the company 12 years ago.
"When I launched, the Internet had just started and I didn`t know one American," Osborne said in an interview. "It started out with having booths at important trade shows. My first one was 11 years ago at the National Association of Realtors` annual convention in Orlando, Florida. It attracted 25,000 people. I realized very quickly that attending these shows was critical to developing my business. I generated a lot of sales out of those shows.
"But [at first] I nearly went bankrupt."
Osborne said he also utilizes real estate boards across North America as marketing channels. Osborne, who launched his company with $20,000, has two primary software programs: Investit Pro, which services the real estate industry through real estate investment analysis; and Investit Decisions, which provides cost-benefit analysis for any industry or non-profit agency.
Read the full article here.
North Vancouver software developer Neil Osborne believes attending trade shows is absolutely critical for entrepreneurs trying to sell their product.
The 68-year-old president of Investit Software Inc., who now markets 80 per cent of his business software in the U.S., had no contacts south of the border when he started the company 12 years ago.
"When I launched, the Internet had just started and I didn`t know one American," Osborne said in an interview. "It started out with having booths at important trade shows. My first one was 11 years ago at the National Association of Realtors` annual convention in Orlando, Florida. It attracted 25,000 people. I realized very quickly that attending these shows was critical to developing my business. I generated a lot of sales out of those shows.
"But [at first] I nearly went bankrupt."
Osborne said he also utilizes real estate boards across North America as marketing channels. Osborne, who launched his company with $20,000, has two primary software programs: Investit Pro, which services the real estate industry through real estate investment analysis; and Investit Decisions, which provides cost-benefit analysis for any industry or non-profit agency.
Read the full article here.